The study of signs and sign systems
Denotation:
What an image actually shows and which is immediately apparent as opposed to assumptions as an individual reader may make about it.
Connotation:
The meaning of a sign that is arrived at through cultural experiences a reader brings to it.
Associated Meanings to colours
Red
Danger, Stop, Love, Lust, Blood, Fire, Death, Power, Courage
White
Peace, Purity, Cleanliness, Happiness, Safety, Death, Isolation
Black
Darkness, Loneliness, Power, Night, Evil, Elegance, Wealth, Emptiness, Void, Mourning
Blue
Sadness, Depression, Peace, Serenity, Loyalty
Green
Illness, Nature, Growth, Money, Wealth, Peace
Yellow
Happiness, Life, Joy, Energy, Intelligence, Cheerfulness
Technical Codes Senior
Symbolic Codes - Symbolic Colour - Symbolic Object - Symbolic Animals
Written Codes - You and You Only - Buzz Words - Catch Phrases
Technical Codes Junior - Camera - Framing - Lighting
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